Optimizing Images for SEO

Optimizing your images is an important part of your overall SEO strategy.  If you haven’t seen it yet – jump over to The Two Most Critical Meta Tags we we released some time ago.

For now we want to explore how to optimize your images for the search engines.


Although titles don’t have a major impact on your search engine rank, you should be using them. It can be as simple as adding one or two of your keywords in there but keep it natural. Don’t try and put a string of keywords in there for the sake of it but try to keep it sounding natural with just a couple of your keywords put in for good measure.

File Name

One of the most important factors with your images is the actual file name itself. Try to give the file a descriptive name, for example, a red Gucci bag, instead of calling it “image1234.png” try and call it “red_gucci_bag.png”.

The actual Search Bots don’t have eyes and can’t see your image, they do however have brains, and therefore they scan the file name and the text around the image to get an idea of what your image is about so try to keep your filenames descriptive so as they can categorise them correctly.

Alt Tags

Using the file name system mentioned above, Google will be able to categorise your image but there is a step further that you can go which is even more helpful, and this is the alt tag. The alt tag is scanned by Google bots and used by all search engines as well as screen readers.

For somebody who is hard of sight, the screen reader will give them information on the image using what is contained inside the alt tags, making them extremely important. Therefore, the alt tag should always contain an image description. Also, try to include a few keywords in there but keep it natural and do over do it.



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