Why do game mechanics succeed in some games and fail in others?

Have you wondered why a so called Game Mechanic succeeds in one game, yet when tried to reproduce in another game, fails miserably?  is it because the Game Mechanic itself is a failure? No.  it is often due to skipping over a couple critical aspects of the Game Mechanic that make it a success.  Let’s spend a […]

Zynga FarmVille Cartoons

    FarmVille Cartoon FarmVille Cartoon FarmVille Cartoon FarmVille Cartoon FarmVille Cartoon FarmVille Cartoon FarmVille Cartoon FarmVille Cartoon FarmVille Cartoon FarmVille Cartoon Link to this post!

What is NPS and why should you care about it?

NPS stands for Net Promoter Score.  It is a customer loyalty metric developed by Fred Reincheld, Bain and Company along with Satmetrix.  It was published in the 2003 Harvard Business Review entitled “One Number You Need to Grow.” In short it is the metric that measures how happy your users are with your website and […]

Crititcal checklist before launching an online social game

I have often been asked what are the critical tasks before launching an online social game like CityVille or FarmVille?   The short answer is… there are a hundred critical tasks… These tasks however vary from company to company – so let’s approach this in a little more of a generalized fashion. A while ago I […]

Zynga Interview Process

During my time here at Zynga I have had the opportunity to do a lot of phone screens for candidates who are looking to join Zynga. For these candidates the Zynga Interview Process can be a little daunting simply because it is an unkown.  I thought that today I would spend a few quick minutes […]

An employees perspective on the Zynga stock price drop

I recently ran across an article on Quora that struck a chord with me.  I am generally not very active on Quora but felt compelled to provide my answer and thoughts there.  The question was how do Zynga employees feel about the Stock Price drop.  Below is the answer I provided. Here is the link: http://www.quora.com/Zynga-Stock-Price-Collapse-Summer-2012/How-do-Zynga-employees-feel-about-the-companys-summer-2012-stock-price-drop […]

4 Years Later – My Interview Experience at Zynga

October 2012 marks my 4 year mark at Zynga.  I figured it would be appropriate to reminisce on a few Zynga memories. Common legalese here – these are my personal experiences, viewpoints, etc and not those of the company, your results may vary, don’t try this at home, etc, etc…  🙂 In the summer of […]

Time Capsule – Zynga.com October 30th, 2012

Every now and then I want to make a time capsule of the Zynga.com website as it goes through product changes, enhancements, etc…  So here is today’s time capsule taken on October 30th, 2012   Zynga.com Home Page   Zynga.com Game Landing Page Link to this post!

3 Years Later – Launching Zynga’s FishVille

October 2012 marks my 4 year mark at Zynga.  One of my most prominent memories is when FishVille launched.  I figured it would be appropriate to reminisce on the experience from a developers standpoint. Common legalese here – these are my personal experiences, viewpoints, etc and not those of the company, your results may vary, […]

Zynga Partners with BWIN.PARTY to launch real money games in the UK

From the Press Release on the Zynga.com website found here:  http://company.zynga.com/news/press-releases/zynga-partners-bwinparty-launch-real-money-games-uk   ZYNGA PARTNERS WITH BWIN.PARTY TO LAUNCH REAL MONEY GAMES IN THE UK SAN FRANCISCO – October 24, 2012 – Zynga (NASDAQ: ZNGA), the world’s leading provider of social game services, and bwin.party, the leading international real money gaming operator, today announced an exclusive partnership […]